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Commercial and residential buildings consume large quantities of energy when heating, cooling, lighting and providing internal transport and security for the building complexes. Computer control of energy supplies has been introduced by several companies and has been viewed as an important industry contributor to limiting cost and environmental waste by managing energy consumptions.

One small group of computer and energy engineers designed programs for use with personal computer that would enable relatively small buildings to enjoy the benefits of cost reduction through energy management. To identify their potential customer the company invited several building maintenance supervisors to a focus group session where they displayed, in confidence the programs and control concepts they had developed and sought contributions to their strategies for the release of a comprehensive product.

With the informal discussion atmosphere, the focus group was able to offer helpful suggestions and become acquainted with the concept being developed by the engineers. The feedback process reveal more needs and wants that would be satisfied when the product was released. The customer base was identified and some actual buyers were alerted to an attractive product. The company incorporated the research data in its Business Plan when it sought necessary expansion funding.

A number of fundamental factors have been discussed so far and the basic of writing a Business Plan have yet to be studied. You may well ask why this is so let’s consider the subject.

No matter how secure you feel about your feel about your ideas, the judgments of other and the support for your purposed venture, there is always a risk associated with entering or expanding your own business. Natural catastrophes occur to destroy tourist areas and agricultural projects; economic downturns impact most business; political actions can make or break enterprises. These influences are generally well beyond your control yet you must bear with them win or lose.