
This is actually segmenting a market and is a means of dealing with the problem which is determining who/ where/ what/ is the average customer towards whom the business should be directing its efforts. Expend to effort to define the problem and the path to answers is revealed.
A good rule to follow is that your estimate of the time and investment to reach your business goals should be set conservatively then doubled. This sound cynical but if you look at your venture without the optimism and enthusiasm associated with the big idea and use your plan as your Read the rest…

